The StartUp Kit contains everything you need to start and run your own business! This book is a friendly guide covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments. Full of great advice from start-up expert Emma Jones, it's packed with case studies of people who've successfully started their own businesses. It also comes with great offers from some of the leading brands for small business.