The extraordinary creativity and energy of the magazine world comes alive in Magazine Publishing. This fascinating text illustrates the dynamics of the industry and reads with the vitality of magazines themselves.

Students are guided through a comprehensive overview of magazine publishing from concept through finished product. The historical beginnings of magazines and the issues facing the industry today add depth to students' knowledge of the field. Covering all types of magazines, from consumer to custom, and national to local, readers will understand how magazines build relationships with specific audiences to meet emotional, social, economic, and intellectual needs.

Snapshots of research offer insights into historical and current issues in the magazine world. "Factoids" add interest to students' reading. Sidebars highlight intriguing industry issues.