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This access code card provides access to the new Enhanced Pearson eText

A practical, step-by-step core research text that balances coverage of qualitative and quantitative methods

Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research offers a truly balanced, inclusive, and integrated overview of the field as it currently stands. This text provides thorough coverage of the methods and procedures used in quantitative, qualitative, and mixed-methods research. It helps students learn how to begin to conduct research and see a project through preparation of a manuscript, and it also helps students learn how to read and evaluate research reports. The Enhanced Pearson eText features interactive learning modules and assessments.

Improve mastery and retention with the Enhanced Pearson eText*
This access code card provides access to the new Enhanced Pearson eText, a rich, interactive learning environment designed to improve student mastery of content. The Enhanced Pearson eText is:

• Engaging. The new interactive, multimedia learning features were developed by the authors and other subject-matter experts to deepen and enrich the learning experience.
• Convenient. Enjoy instant online access from your computer or download the Pearson eText App to read on or offline on your iPad® and Android® tablet.*
• Affordable. Experience the advantages of the Enhanced Pearson eText for 40% to 65% less than a print bound book.