The Shape Shifters Continuous Change For Competitive Advantage John L. Mariotti Only by developing a core that shifts constantly to deliver best value to customers will your company survive and succeed in the coming era of breathtaking change. In the pages of this revolutionary approach to building a "shape-shifting" company from the ground up, you'll learn to:


? Get closer to your customers and develop a clear understanding of their mental picture of "value."


? Institute company-wide, integrated improvements -- not just piecemeal patches.


? Understand the difference between shape-shifting and popular trends such as reengineering.


? Develop "new partnerships" by combining teamwork, human insight, and new technologies.


? And much more!


The day of the rigid, bureaucratic organization is waning, and a new day of learning and adapting is dawning. With the help of T## exciting new era! Mariotti's new book focuses us on what matters most in business..growth and all of its positive implications. A truly refreshing read after so many years of stultifying "reengineering." --Michael Harris, Partner, The Sequoya Group, Inc. I had said "Wow" out loud twice in the first 30 pages. Many lights went off in my head as I read The Shape Shifters.This is more than a book, it's an opportunity to rethink the existing customer strategies of your company, your division, or your departments. --James B. Swartz, President, Competitive Action Group I have already used John Mariotti's shape shifting construct.This is a very valuable tool with which to coach an organization in developing winning strategies. --Fred S. Grunewald, President and Chief Operating Officer, Overhead Door Corporation