Clear, conceptual, and connected, McMurry/Fay's successful Chemistry retains the focus on genuine understanding that has helped make chemistry clear for students through its first two editions. The authors' clean, interesting writing style talks directly to students, with a minimum of distractions. Key concepts are presented and consistently emphasized throughout the text in a visual, intuitive fashion. The well-integrated McMurry/Fay media program provides excellent classroom support and encourages independent learning. In short, McMurry/Fay is CLEAR, CONCEPTUAL, CONNECTED.