During the past decade, significant changes have affected the world economy, forcing companies to adapt to a new world, that of the global economy. The issue of globalization has been with us for some time, much has been written about global companies, but far less has been said about the managers who have to make global firms work. "Managing with a Global Mindset" closes this gap.

Globalization demands totally new managerial mindset--the global mindset. Jeannet's book, the first of its kind, provides the skill sets requires to develop and master a global mindset. It take a detailed look at the concept and contrasts it with other types of mindsets (domestic, regional, international, multinational). It delivers the knowledge to harness key competencies: from defining the mindset, through to delivering the analysis, strategic and personal skills required, and how to develop future managers of this ilk in companies of all sizes.

"Managing with a Global Mindset" challenges the international management community, confronting it with innovative managerial concepts and research, developed and invented for the single purpose of assuring the competitive success of companies in the age of globalization."It is not sufficient to prepare your corporation for the global age by adjusting your organizational structure, your strategic skills and operational know-how. A change has to take place in the culture of your company, in the minds of your managers."--Dr Henri B. Meier, Member, Executive Committee, F. Hoffmann-La Roche Ltd"Jean-Pierre Jeannet's book brings clarity to the development of global strategies."--Matti Alahuhta, President, NokiaMobile Phones