This comprehensive book is written in an easy-to-use, understandable manner for professionals in the travel industry. The text adheres to the "ARC Industry Agent's Handbook," the industry standard for the sale of airline transportation in North America. It includes the most current information and practices, including sales, promotion, booking, pricing, and ticketing of airline travel. It also addresses the changing role of the retail travel agent as well as the effect of technology in the workplace. This is a useful guide for the practicing professional as well as for the growing number of individuals interested in operating a home-based travel agency. It provides all the information required to sell and book airline travel.