This new strategic management report details the findings of ground-breaking competitive analysis to identify the world’s leading companies and what sets them apart. Discover what capabilities make Nokia and BMW top of the rankings.

How do you tell if a firm is strong enough to survive in the competitive jungle?

Good looking results today can often mask fundamental flaws that will send a high flyer crashing to earth tomorrow. In the current economic slowdown, now more than ever it is essential to ensure that your company (and any company you invest in) is in the best shape possible to compete in the market.

Measuring the Competitive Fitness of Global Firms 2002

details the findings of ground-breaking annual competitive analysis by Professor Jean-Claude Larréché at INSEAD, which assesses hundreds of the world's top companies.

This internationally respected report is essential reading for business leaders, analysts and investors alike.

The report ascertains how well a company performs on thirteen key capabilities including innovation, customer orientation, human resources, marketing operations and e-business capabilities. The capabilities are measured on a scale of 0 to100. The average of 12 capabilities (excluding e-Business which was introduced in 2001 and is analysed separately) combine to give the OMEC - Overall Market Effectiveness Capability Rating of the company. The results identify where and how the best outshine the competition in eight industry sectors and provides an insight into the internal reasons behind the slowing global business environment.

Who is the leading company in your industry? What can you learn from their successes?  Which firms have the underlying capabilities that will best equip them for sustainable growth?

HEADLINE RESULTS FROM THE 2002 SURVEY:

BMW and Nokia are ranked the best companies both overall and within the Automobile & Automotive and Computers & Electronics sectors respectively.

Winners of each sector:

Automobiles & Automotive sector: BMW

Computers & Electronics sector: Nokia

Consumer Goods: Diageo

Engineering & Machinery: Atlas Copco

Financial & Insurance: Swiss Re

Pharmaceuticals & Healthcare: Pfizer

Process Industries: Rio Tinto

Services: Telefonica

Key Capabilities Measured:

• Mission & Vision
• Corporate Culture
• Planning & Intelligence
• Technical Resources
• Marketing Operations
• Market Strategy
• International
• Performance
• Innovation
• Human Resources
• Organization & Systems
• Customer Orientation
• E-business

Benefits of the Report:

The report will help you benchmark your performance (or the performance of the companies you invest in) against competitors in the market. Use it to:

• Identify key leadership challenges which create sustainable growth in shareholder value
• Compare performance against competing firms
• Determine where your company excels within your given sector and whether there is room for improvement
• Understand the factors which enable companies to succeed and direct your corporate strategy accordingly

CONTENTS

Executive Summary

Measuring the Capabilities Impact on a Firm's Market Effectiveness

The Best of the Best Global Firms

Global E-Business Effectiveness

Sector by Sector

Individual Capabilities

Key Drivers of Competitive Fitness