Discover and uncover your latent natural behavioural skills for the ultimate competitive advantage. This practical, perceptive, readable book is based on sound scientific principles but is applied to your working life for the optimum gain.

"This book should be on every individuals bookshelf!"  Sir John Harvey Jones

We all rely heavily on our persuasive powers every day - whether you are trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be.

Whether it's in your professional or your personal life, so much of your success in persuasion is down to a combination of self-assesment and situational assessment - being aware of what's going on inside you and being aware of what's happening around you. And the good news is that there are a set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity.