This comprehensive yet practical and engaging text provides readers with the fundamental knowledge, insights, concepts and tools that are essential in starting, growing and scaling ventures. The text is designed to prepare business and non-business students for the wide array of issues and situations they might confront during the venture creation, growing and scaling processes. Hence, it provides strategies and techniques that will help them: search for ideas; screen ideas for opportunities; plan to exploit opportunities; set up and start the venture; scale operations; grow the venture and; harvest the value created in the business. Readers will find that the text focuses on value creation as the driver of the entrepreneurial process.

Topics covered include:


Fundamentals of entrepreneurship
The venture formation process
Business format selection
Pre-launch Documents and protection systems
Opportunity identification and value assessment
Concept assessment and development
Creativity, innovation and idea generation techniques
Implications of blockchain on innovation and entrepreneurship
Design Thinking
Corporate entrepreneurship
Venture team development
Business plan development
Developing winning business models
Venture financing
Venture financial analysis
Valuation of entrepreneurial ventures
Exit and harvesting strategies
Franchising and the franchise relational model