Human Kinetics Publishers Sivumäärä: 352 sivua Asu: Kovakantinen kirja Painos: 2nd edition Julkaisuvuosi: 2008, 02.01.2008 (lisätietoa) Kieli: Englanti
A text for students in sport management courses, including sport sales, sport sponsorship, and sport promotion courses. Also a reference for libraries and for sport sales reps, sponsorship reps, and sport marketers.