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Methodology for Creating Business Knowledge
52,30 €
SAGE Publications Ltd
Sivumäärä: 464 sivua
Asu: Ladattava julkaisu
Julkaisuvuosi: 2010, 01.12.2010 (lisätietoa)
A companion website is available for this text



`Arbnor and Bjerke's deep insight into theory construction and their honest appraisal of knowledge creation makes this edition absolutely essential for business scholars. I recommend this book to scholars in any area of business seeking a more thoughtful and useful understanding of research methodology' - Morgan Miles, Professor of Marketing, Georgia Southern University



`These are two authors on top of their game, using their vast experience and depth of knowledge to present a complex topic in a framework which is understandable and usable by anyone doing academic research. This third edition will ensure that this book remains the essential read for social science researchers' - David Carson, Professor of Marketing, University of Ulster



Arbnor and Bjerke's best-selling text, first published in 1997, remains unrivalled; both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business. The authors make an in-depth examination into the circularity of knowledge and its foundations and analyze the repercussions for business, research and consulting. Where knowledge is a competitive necessity understanding its foundations is a necessity.



The Third Edition has been updated to be even more relevant to the contemporary interests of business knowledge. Additional extras include:



- Several more examples are included, plus previous examples have been updated


- Improved illustrations and diagrams


- Revised presentation makes the book easier to use


- Useful summaries of the key points and concepts to aide accessibility


- Points of reflection allow the reader to further their thinking on the topics


- A glossary of terms


- A teacher's manual which can be requested from the book's website

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Methodology for Creating Business Knowledge
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ISBN:
9781446202524
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