This special issue is on the timely topic of "Consumers in Cyberspace." Due to its concentration in focus, it is intended to contribute in a highly visible manner to the need for using thoughtful conceptual structures as frameworks and theories to make progress in research and teaching. The articles in this special issue fall into five main themes:
*e-commerce and Internet consumer behavior and marketing research;
*recommendation agents;
*anthropomorphism of the computer;
*how consumers process price, value, and price-related information via the Internet; and
*examination of classical information processing in the new light of e-commerce.