This book is authored by James R. Hutton. Much has been written about perfecting sales techniques, but in this new book author James R. Hutton shares his decades of experience in the petroleum industry to help readers master the challenge of industrial sales. In ""How to Sell Technical Equipment and Services"", Hutton covers the many aspects involved in B2B sales, with product knowledge being the key to success. Hutton breaks down the process into separate chapters covering more than 60 different topics ranging from identifying the decision makers and gathering intelligence, to handling unpleasant customers and introducing new products. Sales professionals, sales manager, and senior executives in all industries will find the information found in this book to be invaluable. This book lets you: learn how to respond to tough situations; learn how best to manage time; learn how to close the sale; learn how to impress customers; learn how to prospect for new business; learn how to strike responsive chords; and, learn how to send the right signals out so the right signals come back.