ASMaRt is a deep dive into the beautiful, and often bizarre, world of ASMR. It is the first book on the subject that gets to the heart of the buzzword. The playful title considers the art of ASMR, both intentional and unintentional, and the work of leading sound artists. ASMR's makers, enthusiasts and scientists meditate on its scientific, social and artistic significance. The book answers the critical questions about the movement, namely what are the 'tingles', why do we love ASMR and how did our obsession start?