Who will rescue the rescuers? Trust is Cheap and Profit as a Social Obligation are just some of the topics that have kept readers of Wegelin & Co.'s Investment Commentary coming back for more. The oldest Swiss bank, based in St. Gallen, has been publishing its commentary for more than a century and today with more than 100,000 subscribers and seven editions published yearly, Wegelin's Investment Commentary is the work of just one person. Dr. Konrad Hummler, Managing Partner at Wegelin & Co., has penned the commentary for the last 20 years and is the main reason why the readership has burgeoned so remarkably. Never shy of controversy, Konrad Hummler's writing casts existing political opinions; chastising the Swiss government, banking regulators and other institutions, becoming his trademark. The enthusiasm of Konrad Hummler's readers is rooted not only in the controversial and challenging treatment of his topics but also in his talent for analysing complex issues and making them accessible. Likewise, the author's love of writing and language never fails to shine through. The private banker's opinions are finding similar favour in international media.