An illustrated and entertaining journey through the creative process of renowned design studio House Industries, offering innovative and inspirational ideas to help artists, designers, musicians and creative people in any industry develop their best work. Known throughout the world for its eclectic font collections and far- reaching creative exploits from fashion and ceramics to space technology, House Industries has been a standard bearer for American graphic design for 25 years. Designed by the team at House and featuring deluxe materials as well as hundreds of photographs of early work, work in progress, and finished projects, this revealing and visually engaging book presents a collection of helpful lessons, stories and case studies that illustrate how to transform obsessive curiosity into personally satisfying and successful work.