This is a fascinating glimpse into the often farcical, inner workings of a best-selling tabloid newspaper, and is a must-read for anyone interested in British social history and the media. As it celebrates its centenary, Chris Horrie casts an eye over the Daily Mirror's eventful history, from its first incarnation as a newspaper for ladies to the 1960s when it was riding high as the Beatles of the media world: anti-establishment, irreverant, sexy, and young. Then came the bitter 30-year circulation war with new arch-rival The Sun, and now, the tabloids desperately grapple for sales and many are forging links with the worlds of celebrity hype, New Labour politics, and cable TV.