SULJE VALIKKO

avaa valikko

Sport Public Relations and Communication
64,30 €
Taylor & Francis Ltd
Sivumäärä: 282 sivua
Asu: Pehmeäkantinen kirja
Painos: 1
Julkaisuvuosi: 2010, 24.02.2010 (lisätietoa)
Kieli: Englanti
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:



discussion customized to apply directly to sports management, thoroughly
exploring the nuances of the field
case studies used throughout the book to illustrate the practical
application of theory
discussion questions to help formulate and articulate defensible arguments
in relation to public relations and communications strategies, forging strong
links between theory and practice
examples used to draw from the authors’ extensive experience in North America,
the United Kingdom, Europe and Australia and New Zealand, providing a well
rounded and global understanding of the field.

This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

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Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 3-4 viikossa | Tilaa jouluksi viimeistään 27.11.2024
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Sport Public Relations and Communicationzoom
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