Big ideas that just might save the world. the Guardian



A serious book on an important subject. Without imagination, where are we? Sir Quentin Blake



What if we took play seriously? What if we considered imagination vital to our health? What if we followed nature’s lead? What if school nurtured young imaginations?



What if things turned out okay?



Rob Hopkins asks the most important question that society has somehow forgotten – What If? Hopkins explores what we must do to revive and replenish our collective imagination. If we can rekindle that precious creative spark, whole societies and cultures can change – rapidly, dramatically and unexpectedly – for the better. There really is no end to what we might accomplish.



From What Is to What If is the most inspiring, courageous and necessary book you will read this year; a call to action to reclaim and unleash the power of our imaginations and to solve the problems of our time. Meet the individuals and communities around the world who are doing it now – and creating brighter futures for us all. 



At last, we have a design for our dreams. I believe we have a debt of honour to take action. Please read this book and defy the herd. Are we golden or are we debris? Mark Stewart, musician, The Pop Group and Mark Stewart & The Maffia