Customer education is a key element of the marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. Strategies for Effective Customer Education shows students how to:

* Provide customers the knowledge they need to choose one product over another. * Ensure that customers can succeed by using this product. * Raises barriers to competition by increasing switching costs. * Develop and deliver quality solutions for the organization.