Fads by nature and by definition are hard to capture, yet Hoffmann and Bailey have captured over one hundred of the passing fashion fancies and merchandising miracles during America’s short history in their latest collection of fads, Fashion & Merchandising Fads.Life devoid of fads is impossible to imagine, and the fads that do enter our lives become vehicles for amusement upon retrospection. How long any fad stays in vogue is anybody’s guess, but Hoffmann and Bailey have again found those fads that somehow took root and flourished, if only for a short period of time, in America. Concise entries describe each fad from its beginning to its demise and its devout followers. Readers are sure to recognize many of the trends and fads collected in Fashion & Merchandising Fads. A browse through the contents will have readers smiling as they remember



Alex, Stroh’s Beer-Drinking Dog and “Baby On Board” Stickers
Barbie Dolls and Celebrity Perfumes
Convertibles, Digital Watches, and Drive-In Banking
Garfield, G. I. Joe, and Handbags for Men
Knickers and Matchbox Cars
The Model T and the Mustang
Paper Dolls and Rubik’s Cube
Silly Putty, the Slinky, and Synthetics in Clothes
Top Hats, the Trilby, and Twiggy
VCRs, Yuppies, and ZubazEach fad featured in Fashion & Merchandising Fads is examined thoroughly and concisely by the authors. They look at the historical setting, how the trend became popular, and the people most fascinated and involved with the trend. References follow each entry to make further reading on each fad a relatively easy task for those intrigued by fads. As fads enter and encompass society for a period of time, this collection of fads, arranged alphabetically, is sure to captivate readers from beginning to end, or, in a world of fads, from the A-2 Flight Jacket to the Zipper.