Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac) :, Hoffman/Czinkota/Dickson/Dunne/Griffin/Hutt/Krishnan/Lusch/Ronkainen/Rosenbloom/Sheth/Shimp/Siguaw/Simpson/Speh/Urbany, Cengage Learning/Swcoll (CNG)

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Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac) :

Hoffman/Czinkota/Dickson/Dunne/Griffin/Hutt/Krishnan/Lusch/Ronkainen/Rosenbloom/Sheth/Shimp/Siguaw/Simpson/Speh/Urbany

94,80 €

Cengage Learning/Swcoll (CNG)
Sivumäärä: 640 sivua
Julkaisuvuosi: 2004, 04.02.2004 (lisätietoa)
Kieli: Englanti

Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.

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