Winner of the 2000 Rachel Carson Prize awarded by the Society for Social Studies of Science (4S) Rated one of the top 10 books on business and the environment by TOMORROW magazine, December 1998. Few contemporary movements illustrate the dynamics of institutional change quite as dramatically as that of corporate environmentalism. From Heresy to Dogma takes an in-depth look at the evolution of corporate environmentalism for a unique perspective: that of industry itself. Here is an analysis of corporate change in the U. S. chemical and petroleum industry drawn not from law or economics, but rather from the realm of organizational behavior, an area of academic research all too absent from the debate over this socially important issue. Scholarly, accessible, and engaging, From Heresy to Dogma provides the type of rigorous academic analysis critical in an era when "political correctness" can cloud the logic of rational discourse. More important, it draws from that analysis to present a compelling—and sometimes controversial—prognosis for the future of corporate environmentalism. This is history as only an accomplished organizational theorist could present it, filled with provocative new insights into the collective psyche of corporate America.