The Broadcast Century and Beyond, 4th Edition, is a popular history of the most influential and innovative industry of the previous and current century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication.

The ability of radio and television to educate, enlighten, and stimulate the contemporary mind is perhaps the most important of all modern technological developments. This text places the communication revolution in a comprehensive chronological context, allowing readers to fully grasp the media's profound impact on the political, social, and economic spheres.

Please visit the companion website: http://www.elsevierdirect.com/companions/9780240805702/software/index.html


*Single-source of broadcast history and past and present influences broadcast communications

*Brand new interior design and timeline graphic

*New updates on FCC decisions, DVD recorders, Internet, and industry globalization