'David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter. ' - Richard Reed, co-founder of innocent. The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story. It builds your teams, and it defines your culture. In Do Purpose, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well. This new edition marks 10 years in print and features a foreword by Sophie Bambuck, Chief Marketing Officer at The North Face.