Nuts-and-bolts advice on how to integrate information technology into conventional organization design. Comparing a variety of new IT design variables against the conventional variables of such noted organizational design and strategy experts as David Nadler and Jay Galbraith, the authors show executives, managers, and consultants precisely how they can use IT to make specific business functions more efficient and competitive. Electronic customer/supplier relationships, production automation, electronic work flows, and technological matrixing are among the many innovations discussed. Concrete examples from Merrill Lynch, Frito-Lay and other organizations help explain how.