The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Contributions by: Alan B. Albarran, Robert Bellamy, Alexander Cohen, Tony R. DeMars, Douglas A. Ferguson, Robert Gross, Jennifer M. McClure, Jennifer Meadows, Stephen Phipps, Mary Jackson Pitts, Suzy Smith, Joan Van Tassel, James R. Walker, Maria Williams-Hawkins, Lily Zeng