Social Psychology is a new introduction to the field from award-winning teacher-researchers Tom Heinzen and Wind Goodfriend. The authors present social psychology as an evolving, science-driven conversation, with every chapter building on core questions central to scientific inquiry, while a methods-in-context approach cultivates psychological literacy.



The book captures students' attention by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Because understanding application is key, the book concludes with eight mini chapters on topics including behavioural economics, environmental sustainability, law and the courtroom, positive psychology and more. Students will become active participants in the social psychology dialogue, finding their fascination with the field and realizing its significance in their daily lives and future careers.