An unparalleled guide to the theory and practice of public relations



Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.



Key Features





Presents major theories in the words of the leading advocates for each theory
Covers the full range of theory, research, and practice in the discipline
Positions public relations as a positive force to help make society more fully functional
Challenges academics and practitioners to identify best practices that can inform the work of those in the profession