The web has become the standard for communication, advertising, socializing, financing and much more. A platform consisting of bits and bytes that has a life on its own and grows as it empowers people to fulfill their aspirations. In the next few years the web will keep on growing and will extend across new aspects of our lives. Products, services, places, knowledge and people will be web-enabled, creating new connections and new interactions; hence new networks. Business success will rely on harmonious and valuable networks, called Meta Products. Designing meaningful Meta Products will be the key for innovation and brand differentiation.

This book talks about the phenomenon of Meta Products, and also presents Network Focused Design as a design approach, usable for everyone who wants to design successful solutions for our connected world. Expert interviews and many cases are provided along the way to support the theory. " With an introduction from Mike Kuniavsky (author of Smart Things, Ubiquitous Computing User Experience Design).