Consumer Behavior: Building Market Strategy
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 6-7 viikossa |
Tilaa jouluksi viimeistään 27.11.2024