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The Leap to Globalization
20,30 €
John Wiley & Sons
Sivumäärä: 226 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2001, 29.06.2001 (lisätietoa)
How companies can quickly develop global competencies in five years or less


Business is rapidly becoming global. In High-Speed Globalization, Harry Korine and Pierre-Yves Gomez-both rising stars in global business strategy-show how organizations need to develop a set of global competencies that influence everything they do, from how the company is organized to how the products and marketing/sales strategies are developed-and fast. They detail three essential core competencies and illustrate how they look in action. Using stories and cases from companies in Europe, North America, and Asia-including MCI/Worldcom, Gemplus, and Bombardier-the book reveals how high-speed globalization works and why it is essential for business success in the twenty-first century.


Harry Korine (London, UK) is Assistant Professor of Strategy and International Business at the London Business School. Pierre-Yves Gomez (Lyon, France) is a visiting professor at the London Business School with a permanent appointment at EM Lyon in Lyon, France. Both men have worked extensively with companies in Europe and North America.

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The Leap to Globalization
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ISBN:
9780787953874
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