"So Act wasn't created to build a better network. It was created to build a better world." The above observation regarding the So Act network was of course mine, and it was incorporated into the October 27th, 2009 press release, in which the company made the announcement that I would be writing this book. So Act is truly "The 60 minutes of Social Networks" where you engage, mobilize and empower people into action." Whatever the mission, cause, product, service, program, cure, or solution, So Act can help you expand your sphere of influence and crystallize forward thinking into positive action on a larger scale while harmoniously merging economic and socially conscious goals. At the end of this text I will hopefully have provided you with a balanced view of what may very well become the model against which all other social networks and revenue models will be measured.