SULJE VALIKKO

avaa valikko

Stories That Stick
24,40 €
HarperCollins Leadership
Sivumäärä: 240 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2019, 24.09.2019 (lisätietoa)
Kieli: Englanti
What stories do you need to tell, and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:



The Value Story—convince customers they need what you provide.
The Founder Story—persuade investors and customers your organization is worth the investment.
The Purpose Story—align and inspire your employees and internal customers. 
The Customer Story—allow those who use your product or service to share their authentic experiences with others.

 

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
LISÄÄ OSTOSKORIIN
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 8-11 arkipäivässä
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Stories That Stickzoom
Näytä kaikki tuotetiedot
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste