Serious study of popular culture is a fairly recent development, yet scholars in nearly all disciplines now engage with the material culture of the masses. The breadth and depth of coverage in this unique multivolume work make it the most useful reference of its kind currently available. Each essay-length chapter covers a single form, genre, or theme of popular culture, such as comic books, computers, fashion, film, magazines, best-selling books, radio, sports, or TV.



Readers and researchers will gain a solid foundation in each subject area, as well as comprehensive information for further research, guided by noted scholars from throughout the country.









Abundant illustrations and photo essays



A chronological survey of each topic's history



A critical essay examining relevant reference tools, bibliographies, histories, critical studies, and journals



A description of research centers, accessible collections, and primary and secondary research materials



A comprehensive index