This popular text is a true introduction to qualitative research. Woven into the chapters are three themes that are the heart of thIS book: First, research is about learning; second, research can and should be useful; and finally, a researcher should practice the highest ethical standards to ensure that a study is trustworthy. There is a comprehensive discussion of ethics and ethical research practice, as well as an elaborate discussion of systematic inquiry—both leading to the central consideration of trustworthiness in research.