In order to respond to the wishes and demands of dentists' existing and potential patient populations, learning how to build and manage this segment of the practice is essential. While aesthetic care has been a part of dentistry for many decades, very few practices are doing as much aesthetic dentistry as they desire. The purpose of this book is to provide dentists with the guidelines and strategies to make that happen. Along with Drs Greenwall and Jameson, the reader will hear from some of the best aesthetic dental practitioners from around the world. Each chapter is interspersed with their organizations. Outstanding members of their teams give you their insights along with the thoughts and reflections of the dentists.