In the high-level yet down-to-earth style for which McGraw-Hill's Streetsmart Series is known, STREETSMART GUIDE TO VALUING A STOCK covers everything from basic stock valuation to more advanced valuation models and techniques. Its nuts-and-bolts, nontheoretical methods will be invaluable in helping you locate and analyze undervalued stocks. "The book outlines the fundamentals of making an investment decision in a stock based on a reasoned evaluation of that stock's worth. The writing is direct, logical, and remarkably interesting..." - William R. McLucas, Partner, Wilmer, Cutler & Pickering, Former Director, Division of EnforcementU.S. Securities & Exchange Commission. "The authors have taken one of today's rarest commodities—good common sense—and applied it to one of today's most vexing challenges—valuing a stock. This book is a valuable tool for anyone participating in the stock market." - Warren A. StephensPresident & CEO, Stephens, Inc. "Today's stock market is more complex and volatile than ever. A stock's price does not necessarily represent the intrinsic value of the company. I believe that we all need the safety net of cash flow valuation to make prudent investment decisions. Many Wall Street analysts would benefit from reading STREETSMART GUIDE TO VALUING A STOCK, and I will recommend it to all of my institutional clients." - M. Clara Tucci, Managing Director—International Equity Sales, ING Baring Furman Seltz. "This is a terrific book for investors! In a witty, fresh style the authors explain how to value a company's stock by using an easy-to-understand, 4-step approach. They explain what numbers are required, where to get them quickly, and how to use them." - Charles C. Snow, Ph.D., International Education Program Lecturer on Strategic Management, Mellon Bank Professor of Business Administration, The Pennsylvania State University.