The winners of BBC TV's The Restaurant make their publishing debut with a book that will be indispensable to cocktail fans everywhere. Cocktail Mixing World Champion JJ Goodman turns author to reveal the secrets of his trade. His dream of opening a chain of stylish bars became reality after he won the backing of Raymond Blanc and Dragon's Den panellist Sarah Willingham in the contest to find the most promising new idea in the food and drink sector.
A globally recognized personality and thought-leader in the world of mixed drinks, JJ Goodman is the Founder and Owner of The London Cocktail Club bar group and Craft Cocktail Co. He has opened 11 cocktail bars across London, pioneered revolutionary cocktail trends and through a series of accolades is now looked upon as one of the globe's greatest drinks' minds. Among JJ's achievements, highlights include winning the 42 Below Cocktail World Cup, becoming one of London Lifestyle Award's 50 Most Influential People and one of Zagat's 30 under 30 trailblazers along with winning BBC Two's The Restaurant in 2008 which consequently secured him a business partnership with BBC Dragon Sarah Willingham and Chef personality Raymond Blanc OBE. This win catapulted JJ's career into the limelight and he is now recognized as the leading celebrity bartender. Recent television credits include Alan Carr Chatty Man, Let's Do Lunch with Gino and Mel, The Alan Titchmarsh Show and Saturday Kitchen