Goodall portrays a world caught up in the middle of a narrative arms race, where the message of the political right has outflanked the message of the political left. It is a world where narratives used by the far right inch ever closer to those employed by right-wing extremists in the Muslim world. Rather than dismiss the use of political narratives as a shallow tactic of the opposition, Goodall promotes their usefulness and outlines a number of ways that liberal academics can retake the public discourse from the extremist opposition. This is an essential text for the aspiring public intellectual and will appeal to students and scholars of qualitative methods, communications and media, and political science alike.