The authors explore the varied strategies for resource management, production, and marketing that Mexico's campesinos have pursued in response to the dramatic changes in rural Mexico in the 1990s. A program of market-oriented economic reforms resulted in the dismantling of state-owned enterprises and the withdrawal of government subsidies from the countryside. A constitutional amendment permitted the sale of collectively controlled lands, creating new presures for campesinos to make their production choices individually. And the government's pursuit of greater integration into global commodity markets through NAFTA and the WTO challenged rural producers to find new ways to compete in both the national the international marketplace.