We all negotiate every day, yet few people ever learn how to negotiate. Those who do usually learn the old-school, adversarial approach that is only useful in a one-off negotiation where you will never see the other party again. However, such transactions are becoming increasingly rare because most of us deal with the same people repeatedly-our spouses and children, our friends and colleagues, our customers and bosses. We need to achieve successful results for ourselves while maintaining healthy relationships with our negotiating partners. In today's interconnected world, a win-win outcome is fast becoming the only acceptable result.

This book will show you how to get that win-win.

You will also learn how to:

distinguish interests from positions and uncover hidden interests

use negotiating alchemy to create value out of nothing

appreciate the beauty of no on your way to yes

force your counterpart to consider your needs

frame issues to your advantage

recognize when to make the first offer

make and demand concessions

know when to compromise and when to try for something better

develop a powerful Plan B so you cannot lose

manage emotions, biases, and other psychological pitfalls

use common negotiating tactics and counter-tactics

overcome an impasse

negotiate successfully with powerful counterparts

prepare for any negotiation using an eight-step template

and much more!