Teaching English for International Business is the essential guide for teachers who teach or who intend to teach Business English in an international context. The book explores both traditional approaches and the latest developments in language teaching methodology, and examines both in the light of differing educational cultures.

Teaching English for International Business offers the following.

A wide range of practical ideas (for example: using role-plays, simulations, case studies and games) that will help you develop your expertise as a professional in the world of English for International Business.
A comprehensive account of models of cultural differences and how these may influence both global business and your own teaching style.
A review of the range of teaching/training in English for International Business and of the main issues influencing global business.
New ideas for incorporating key areas of language analysis (for example: genre analysis, conversational analysis, discourse analysis) into the teaching of EIB.
Questions and tasks for each chapter so that you can measure your progress.

Unit 1
The Environment and Scope of EIB

Chapter 1: EFL, ESP and EIB - 1
Chapter 2: EFL, ESP and EIB - 2
Chapter 3: The EIB Environment
Chapter 4: The Intercultural Scope - 1
Chapter 5: The Intercultural Scope - 2
Chapter 6: Culture and the Classroom - 1
Chapter 7: Culture and the Classroom - 2
Chapter 8: Management of Programmes
Chapter 9: Marketing the EIB Product
Chapter 10: Language, Communication and Culture
Bibliography

Unit 2
Needs, Materials and Course Design

Chapter 1: Course Design - 1
Chapter 2: Course Design - 2: Needs Analysis
Chapter 3: Course Design - 3: Putting it all together
Chapter 4: Materials for EIB
Bibliography

Unit 3
Methodology and Classroom Practice

Chapter 1: What is Appropriate Methodology?
Chapter 2: Method, Postmethod or Pragmatism?
Chapter 3: Teaching by Principles
Chapter 4: Balancing Techniques and Teacher Roles
Chapter 5: Lesson Planning
Chapter 6: Using Simulations and Case Studies
Chapter 7: Business Communication Skills
Chapter 8: Teaching One-to-One
Chapter 9: Learning and Learning Styles
Chapter 10: Evaluation and Assessment
Bibliography

Unit 4
Language, Communication and Culture

Chapter 1: Language Analysis - Introduction
Chapter 2: Language Analysis - Discourse
Chapter 3: Language Analysis - Conversation
Chapter 4: Language Analysis - Genre
Chapter 5: Culture and Business Communication - 1
Chapter 6: Culture and Business Communication - 2
Chapter 7: Culture and Business Communication - 3
Chapter 8: Non-verbal Communication (NVC)
Chapter 9: Culture and Relationships
Chapter 10: Communication in a Virtual World
Bibliography