During the mid 90's Alain Godard helped to bring about a remarkable change of fortunes for the pharmaceuticals giant, Rhône-Poulenc. This is the story of how he and his team used trust, commitment and imagination and what at the time appeared to be risky tactics to turn around the company following its merger with Union Carbide Agrochemicals. With coverage of innovative new business systems including Godard's 'Simplify, Decentralise, Manage' programme, this book will be of great value to all leaders and managers facing challenges in business.