This innovative volume shows how to integrate Breakthrough Thinking…– concepts with all of an organization's TQM technology, knowledge, values, and goals to develop better strategies for competing in the currently intensifying global market. Shows HOW to convert all the available technology, knowledge, values, goals and “good ideas” of TQM into more effective, results-oriented practice. Explains 1) that using traditional TQM methodologies and focusing on small incremental improvements — rather than breakthroughs into new levels of productivity and into new market areas — is not sufficient by itself; and 2) that HOW an individual or group proceeds to work on a particular project significantly affects the quality and quantity of the results obtained.