This book provides the first critical discussion of popular culture in Florida, which began drawing winter visitors before the Civil War and now boasts more than a hundred million visitors annually. These essays explore many facets of Florida's culture, examining such topics as the ever-present specters of Mickey, Shamu, and other theme park staples; early tourist sites enjoyed by tin-can campers before the ubiquitous megaparks elbowed out more organically Floridian attractions; Key West as a mecca of queer culture; the infamous relationship between Key West and its favorite son, Ernest Hemingway; and an overview of several iconic Florida institutions, including Bike Week, the Daytona 500, and Spring Break. The work concludes with a look at Florida's role in the highly controversial presidential election of 2000.