As students embrace new Web 2.0 technologies like MySpace, YouTube, and RSS feeds, libraries also need to take charge. Based on actual work-practice studies of students and faculty - original research conducted at the University of Rochester - this visionary guide maps potentially vibrant futures for academic libraries.Academic librarians in public services, technology and administration now have the tools to better understand the integral role of technology in the social and academic lives of undergraduates (the net generation). Use these research results, cogent analysis, and clear explanations to: understand hot technologies, how students use them, and how libraries can too; leverage new Web 2.0 technologies to stay ahead of the curve and include innovations in your service mix; transform your library's web site with ideas inspired by gaming; and provide value-added services to students by communicating in their preferred modes.