This new text and reference focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field.
The book goes further than the economic impacts of events, and looks with a new perspective at issues such as-
• The relationships between stakeholders and the consequences that such relationships create
• An approach strongly rooted in management and the commonly-recognized management functions of planning, organizing, staffing, directing and controlling
• Introducing throughout the relevant theory and showing how theory is being used in the events sector
The book uses a wide range of relevant examples and case studies that will be relatable to the real world. Online resources will also be included, such as annotated bibliographies, lists of further readings and periodicals, and relevant websites. It will be an essential introduction for all events students and practitioners

The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz.

With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.