This is the first textbook and reference work on evaluation intended for event management and
event tourism. Drawing upon generic evaluation theory and methods, event and tourism research
and real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects.

The strength of this book lies in its emphasis on evaluation foundations, both theoretical and
methodological, enabling the student and practitioner to adapt the evaluation process to many
situations using:
*A range of tools from simple checklists to more advanced logic models;
*Specific chapters devoted to the most challenging evaluation contexts: the visitor and their
experience, quality and human resources;
*A chapter devoted to exploring different evaluation challenges in the full range of planned
events, including the tourism dimension;
*An introduction of impact assessment.

The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz.

With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.